Overview
A reimagining of Lil Uzi Vert’s Luv Is Rage 2, creating a new visual identity for a fictional album re-release. The project included album artwork, merchandise, posters, social media, and promotional graphics.
Goal
For this three-week upper-division design project, I created an entirely new album rollout for an artist of my choosing. The goal was to build something distinct while still feeling authentic to Uzi’s existing visual world.
Process
My process started with aesthetic research into Uzi’s visual world, followed by digital exploration in Photoshop. I built an alien, futuristic brand system grounded in stretched Helvetica, atmospheric textures, and a dark monochrome palette to unify the entire album rollout.
Outcome
The final identity creates a cohesive visual world that carries across the entire rollout. Each asset feels connected while maintaining its own purpose, resulting in a visual direction that is both ethereal and recognizable within Uzi’s style.
