Problem
Lil Uzi Vert already has a bold visual identity. The challenge was creating something fresh without losing the energy and personality that define his work.
A conceptual re-release of Lil Uzi Vert's Luv Is Rage 2, reimagining the album's visual identity while staying true to his signature style.
Lil Uzi Vert already has a bold visual identity. The challenge was creating something fresh without losing the energy and personality that define his work.
I pushed the alien and surreal themes even further, making them the foundation of the visual system instead of just supporting graphics.
The concept carried across every asset, creating a consistent visual language from the album cover to the promotional materials.