Problem
The challenge was capturing the look and spirit of New Wave without relying on nostalgia or copying existing album covers.
New Wave
A conceptual vinyl package inspired by the 1980s New Wave movement, built around a fictional band and its visual identity.
Solution
I built the identity around the band's lead singer, using bold color, leopard textures, and metallic details to blend pop glamour with punk attitude.
Result
The final package combines storytelling and branding into a cohesive identity, giving the fictional band a memorable and authentic presence.
