A conceptual vinyl package inspired by the 1980s New Wave movement, exploring the tension between glamour and artistic authenticity through a fictional band identity.
THE PROBLEM
The challenge was creating an identity authentic to the era without mimicking existing covers. Recognizing photography's central role in New Wave records, the design needed to balance polished pop appeal with rebellious energy.
THE SYSTEM
The visual language centers on Roxane, the band's lead singer. A high-saturation CMYK palette, bold magenta, leopard textures, and metallic chains blend pop glamour with punk attitude.
THE RESULT
A fully developed vinyl package combining storytelling with a strong visual identity. Through symbolism, Roxane's interaction with a leopard representing her relationship with fame, the project delivers a bold, expressive identity across a complete packaging system.
