THE PROBLEM
An emerging artist in the New Wave genre required a comprehensive album rollout. The concept explores the duality of a high-profile female rockstar whose life is both glamorous and gritty. This identity focuses on the tension between fame and the raw reality of the music scene.
THE SYSTEM
The visual identity utilizes a high-saturation CMYK palette for maximum visual impact. Through extensive research and sketching, a custom band logo was developed to reflect the lead singer's specific personal style. This system leans into the aggressive, high-energy aesthetic that defined the New Wave movement.
THE RESULT
The final product is a clean 80s New Wave punk identity. With an "in your face" hot pink at the center, the design balances a Barbie aesthetic with the raw intensity of a tiger. This contrast creates a visual style that is both striking and unapologetically bold.
